INTEGRATED COMMUNICATIONS AND CHANGE IN NORTH AFRICA
After fifteen years of activity, Al Jazeera now reaches an audience of 200 million viewers. Vast numbers of Arab families were glued to the network to follow the unfolding of events in the region. It was and is a factor in the proliferation of the messages and opinions of a largely muzzled public and of information about the events and accusations of repression and corruption that the regimes of the region covered up or distorted, writes Mario Lubetkin, Director-General of IPS news agency.
In this article the author writes that the full coverage of the protests would not have been possible if the protesters themselves hadn't sent out their images and footage in areas where reporters were not able to do so. This, combined with social media like Facebook, Twitter, blogs, and others, constitutes a formidable news machine in conditions of extreme gravity.
The combination of these media with Al Jazeera, powerful and growing rapidly stronger, compounds their impact. It is clear from this that there is no incompatibility between traditional media and the new media, which can merge in what is called "integrated communication". This new form of communication quickly spread beyond the area of the protests, especially to neighbouring countries. Maybe Hillary Clinton was right when she said that we are in the middle of an information war in which the US is losing and players like Al Jazeera are winning.
(*) Mario Lubetkin is Director-General of IPS news agency.
// NOT FOR PUBLICATION IN CANADA, CZECH REPUBLIC, IRELAND, POLAND, AND THE UNITED STATES //
© Inter Press Service (2011) — All Rights Reserved. Original source: Inter Press Service
Where next?
Browse related news topics:
Read the latest news stories:
- Can workers compete with machines and stay relevant in the AI era? Saturday, January 31, 2026
- U.S. Exit from Paris Agreement Deepens Climate Vulnerability for the Rest of the World Friday, January 30, 2026
- Business Growth and Innovation Can Boost India’s Productivity Friday, January 30, 2026
- The UN is Being Undermined by the Law of the Jungle Friday, January 30, 2026
- UN warns Myanmar crisis deepens five years after coup, as military ballot entrenches repression Friday, January 30, 2026
- South Sudan: ‘All the conditions for a human catastrophe are present’ Friday, January 30, 2026
- World News in Brief: Syria ceasefire welcomed, ‘Olympic truce’, Ukraine’s freezing children Friday, January 30, 2026
- UN watchdog warns Ukraine war remains world’s biggest threat to nuclear safety Friday, January 30, 2026
- Reaching a child in Darfur is ‘hard-won and fragile’, says UNICEF Friday, January 30, 2026
- ‘Unfathomable But Avoidable’ Suffering in Gaza Hospitals, Says Volunteer Nurse Thursday, January 29, 2026
Learn more about the related issues: