News stories by Cecily Layzell

  1. How Market Knowledge is Powering Africa’s Solar Irrigation Sector

    - Inter Press Service

    ACCRA, Ghana, Aug 13 (IPS) - ‘Know your customers’ is arguably the first rule of marketing. By identifying and segmenting customer groups, companies can target their products and services to the right people, in the right way. This can open-up opportunities for growth, inform product development and improve customer retention.

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  • Inter Press Service International News Agency
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