Amory Lovins: Natural Capitalism
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Summary
Dr. Lovins talks about the reaction around the world to his seminal book ‘Natural Capitalism’, which he co-wrote with L. Hunter Lovins and Paul Hawken. Since it was first published in 2000, he has worked with a number of companies in helping them to develop “natural capitalist” strategies to do business as if nature and people were properly valued. His hope, he explains, is that successful case studies from within different industry sectors will encourage other companies to follow similar strategies. He finishes by commenting on how engineering is taught in schools and warns that it must change if we are to see a meaningful shift towards sustainable eco-design.
Video Details
- Source
- Natural Capitalism2
- Running time
- 5m 00s
- Filmed
- San Raphael, USA, October 17, 2004
- Credits
- Marcus Morrell
- About Amory Lovins
- Energy Consultant, Author
Amory Lovins is one of the world’s foremost energy consultants and is the CEO of Rocky Mountain Institute3, based in Colorado. His work focuses on developing advanced resource productivity and energy efficiency. His many innovations have won major awards around the world and Newsweek Magazine has praised him as “one of the Western world’s most influential energy thinkers.”
Transcript
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Sustainable Development
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Trade, Economy, & Related Issues
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Environmental Issues
Environmental issues are also a major global issue. Humans depend on a sustainable and healthy environment, and yet we have damaged the environment in numerous ways. This section introduces other issues including biodiversity, climate change, animal and nature conservation, population, genetically modified food, sustainable development, and more.
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