Author and Page information
This web page has the following sub-sections:
- Diverting resources to environmentally destructive uses
- Wasteful use of resources also contributes to hunger and poverty
- Creating mass consumption of beef
- Fast food and beef industries promote each other.
- Intensive farming and shortcuts cause BSE and other Health Problems
- Farm subsidies: creating economic and environmental waste
- Industrialized meat production: shortcuts create more health and environmental problems
Diverting resources to environmentally destructive uses
Consider the following (notes for stats are at the bottom of the page):
- More than one third of the world’s grain harvest is used to feed livestock. 1
- Breaking that down a little bit 2
- Almost all rice is consumed by people
- While corn is a staple food in many Latin American and Sub-Saharan countries, “worldwide, it is used largely as feed.”
- Wheat is more evenly divided between food and feed and is a staple food in many regions such as the West, China and India.
- The total cattle population for the world is approximately 1.3 billion occupying some 24% of the land of the planet 3
- Some 70 to 80% of grain produced in the United States is fed to livestock 4
- Half the water consumed in the U.S. is used to grow grain for cattle feed. 5
- A gallon of gasoline is required to produce a pound of grain-fed beef. 6
Junk-food chains, including KFC and Pizza Hut, are under attack from major environmental groups in the United States and other developed countries because of their environmental impact. Intensive breeding of livestock and poultry for such restaurants leads to deforestation, land degradation, and contamination of water sources and other natural resources. For every pound of red meat, poultry, eggs, and milk produced, farm fields lose about five pounds of irreplaceable top soil. The water necessary for meat breeding comes to about 190 gallons per animal per day, or ten times what a normal Indian family is supposed to use in one day, if it gets water at all.
… Overall, animal farms use nearly 40 percent of the world’s total grain production. In the United States, nearly 70 percent of grain production is fed to livestock.
— Vandana Shiva, Stolen Harvest, (South End Press, 2000), pp. 70-71.
The impact of beef covers many issues today.
Not only is land used up to grow grain to feed cattle, but additional land is of course required for pastures and grazing.
Furthermore, overgrazing leads to land degradation while top soil loss and water wastage and depletion are also extremely urgent issues.
With industrial agriculture, more petrochemicals are used. More energy is required to create fertilizers, pesticides and herbicides, etc, to grow the grain that is used to feed cattle.
Deforestation of large amounts of forests, including the Amazon, has occurred due to timber industries, industrial agriculture and also meat industry/cattle grazing:
Cattle raising has also been criticized for its role in the destruction of tropical forests. Hundreds of thousands of acres of tropical forests in Brazil, Guatemala, Costa Rica, and Honduras, to name just a few countries, have been leveled to create pasture for cattle. Since most of the forest is cleared by burning, the extension of cattle pasture also creates carbon dioxide, and, according to some environmentalists, contributes significantly to global warming.
— Richard Robbins, Global Problems and the Culture of Capitalism, (Allyn and Bacon, 1999), p.220
Additionally, concentrated land ownership (as also described in this site’s poverty and hunger section), leads to inefficient use of that land. With the forest clearing mentioned above, sometimes the cattle industry will not be the direct reason for forest clearing, but an indirect reason, because they displace others who then may clear resources for their survival, as Food First highlights:
In the late 1990s the dynamic of forest destruction has been driven by a combination of cattle ranching, increasing soybean acreage, and commercial logging. … Landless Brazilians are forced to clear new areas not because of insufficient land elsewhere in Brazil but because relatively few own most of that rich resource [of cropland].
… Further aggravating the problem is the pervasive use of prime agricultural lands for pasture and the portion of idle land among the country’s largest land holdings. Overall, 42.6 percent of agricultural land is not cultivated, and among Brazil’s largest land holdings (of 1,000 hectares or more) 88.7 percent of arable land is left permanently idle.
… The astounding concentration of land ownership in Brazil has left 4.8 million rural families completely landless, not to mention millions of impoverished families who abandoned the countryside for the infamous urban favelas out of economic desperation. Moreover as the mechanization of large soybean farms spreads through the country, farmworkers lose their jobs. So ever more landless workers must compete for fewer jobs.
While deforestation is frequently blamed on small farmers, in fact, large-scale forest conversion for ranching and increasingly for soybeans is far more widespread. In one of the few studies that actually compared large—vs. small-scale clearing (in the neighboring Bolivian Amazon), 80 percent of the clearing was carried out by large holders. The forest is, by and large, not being cleared to feed the hungry.
— Frances Lappe Moore, Joseph Collins, Peter Rosset, World Hunger: 12 Myths, (Food First and Grove Press, Second Edition, 1998) pp. 47—48 (Emphasis is original)
Note also how deforestation is often blamed on “overpopulation” which is also sometimes attributed as the cause of hunger. Yet, as shown throughout this site, and with immense detail in the above book, World Hunger, it is politics, economics and so on are affecting the use of our resources, which are more than adequate for all (for now), as well as being the causes of hunger.
(See also this February 27, 2001 radio interview on Democracy Now! for more about deforestation of Amazon for McDonald’s and more.)
Wasteful use of resources also contributes to hunger and poverty
As seen in the above statistics, a large amount of grain is used to feed livestock, while people go hungry. Of course, meat and other products from livestock are important. However, as we shall see with the example of beef, the amount of consumption of meat such as beef and its purpose (as seen in convenience such as fast foods) has raised much criticism because of the costly inputs, which could be largely used to help feed hungry people while reducing meat consumption to healthier levels.
[B]eef is terribly inefficient as a source of food. By the time a feedlot steer in the United States is ready for slaughter, it has consumed 2,700 pounds of grain and weighs approximately 1,050 pounds; 157 million metric tons of cereal and vegetable protein is used to produce 28 metric tons of animal protein. … [B]eef in the quantities that Americans consume it is unhealthy, being linked to cardiovascular disease, colon cancer, breast cancer, and osteoporosis. Yet Americans are among the highest meat consumers in the world and the highest consumers of beef.
— Richard Robbins, Global Problems and the Culture of Capitalism, (Allyn and Bacon, 1999) p.221
We can see numerous issues here, for example:
- If we add these input costs, together with additional costs such as the costs of the health issues and environmental degradation and so on, we see that many resources are expended for this consumption, while at the same time, many around the world go hungry.
- As mentioned in the structural adjustment section of this web site, IMF/World Bank/US policies of structural adjustment force poor nations’ governments to cut back their expenditure of things like health and education and even food support programs for the poor.
- At the same time, the rich nations also promote an increase in production of “cash crops” such as fruits, vegetables, grains and so on for export, while even the farmers themselves go hungry.
- In the meanwhile, much of the wealthy world protect their own farming sector and subsidize their agribusinesses making it hard for the poor countries to compete fairly.
- Today’s increased and excessive meat consumption has come about through numerous political and economic mechanisms. Beef, like sugar and many other things we consume, are a large part the result of turning luxury items into necessities, to increase profits. In addition some wealthier governments and their agribusiness lobbies have strong influences over global agricultural methods and standards as well as economic agreements (such as the above-mentioned SAPs) to favor food production that they benefit from but may not always be good for everyone. For example, their policies encourage market distortions that favor production of unhealthy products. In addition, these subsidies in wealthy nations also results in dumping of excess food on the poorer countries, which has actually increased hunger, although it is described as food aid. Some have argued that there are foreign policy objectives for this while others say it is a result of market distortion.
- Sometimes world hunger is attributed to just “over population” as it fits the observations of over-simplified Malthusian theories, where it is assumed that there are too many people and food production cannot keep up and hence we have hunger. While it is true that one day we could have so many people that we cannot feed and therefore population issues are important, it doesn’t mean that today we are reaching those limits. These examples of beef, of sugar, of SAPs that divert resource use due to economic policies rather than due to human numbers, or demands of the large number of poor in the world, are more impacting on hunger, as discussed in detail in this web site’s population section.
Creating mass consumption of beef
So how did beef consumption increase so much?
The answers [as to why so much beef is consumed in spite of such environmental damage] involve understanding the relationships among Spanish cattle, British colonialism, the American government, the American bison, indigenous peoples, the automobile, the hamburger, and the fast-food restaurant.
— Richard Robbins, Global Problems and the Culture of Capitalism, (Allyn and Bacon, 1999), p.222
To summarize his detailed account:
- As Spanish colonization of the Americas took hold, cattle were introduced in places like Argentina, Central America etc.
- By the seventeenth century cattle was so abundant, that one could be killed for the hide and the remaining meat left to rot.
- Around the Industrial Revolution, England was the “beef-eating capital of the world.” Not only to increase food for a growing population, but also to keep wages down, and due to the influence of wealthy meat industry leaders and landowners, beef consumption was made affordable to more and more people.
- The British Empire distributed much rum and meat to its military forces, thus helping to subsidize the sugar and meat industries.
- To support an increasing demand, Britain would look to its empire, its colonies and other areas for additional beef and support of grain production.
- American meat industries, eager to make profits from the British demand looked to increase their cattle production.
- However, they had to overcome problems including available rangeland and meeting the specific taste requirements of the British which, involved having fatter cows.
- But Indians and buffalo were in the lands that cattle producers needed for rangeland.
- Hence, this led to the famous near extermination of the bison, which would also “deal” with the Indian problem.
- From just 1870 to 1880, millions of buffalo were reduced to “virtual extinction.” (The famous Buffalo Bill and others profited from hunting expeditions.)
- This destroyed the Indians of the Plains, to whom buffalo were central in their culture as both a major food source and spiritual power. They were moved off to reservations and other lands but no means of real chance of continued meaningful existence.
- To meet demands of fatty beef by the British, corn was increasingly fed to cattle. Furthermore, the price of grain was so cheap, it was advantageous to feed corn to cows. Thus, this formed a symbiotic relationship to the extent that even today, “the price of corn is closely linked to the demand for the price of cattle” (p.227).
- After World War II, the surge in automobile use (helped by a $350 billion project to construct 41,000 miles of highways in the United States) led to the growth of the suburbs and fast-food restaurants that were making beef, and in particular, the hamburger a prime choice. (See also, for example, Eric Schossler’s Fast Food Nation: The Dark Side of the All-American Meal (Houghton Mifflin Company, 2001), a New York Times bestseller. It provides a lot of details about the rise of the fast food industry and its various impacts.)
Fast food and beef industries promote each other.
Post World War II has seen “globalization” and consumption of fast foods such as McDonald’s spread around the world, not just to the relatively wealthier West, but even in wealthy parts of the developing world. With the disastrous poverty and hunger-increasing structural adjustment policies, as well as various other trade and economic “agreements”, many resources (economic as well as environmental) have been diverted to such unproductive uses.
The fast-food restaurant, made possible by the popularity of the automobile, put the final touch on the ascendancy of beef. Ray Kroc, the founder of McDonald’s, tapped into the new temporal and work routines of American labor. … time and efficiency [and convenience made] the hamburger patty [become] more popular. Thus as with sugar, our “taste for beef goes well beyond our supposed individual food preferences. It is a consequence of a culture in which food as a commodity takes a form defined by economic, political and social relationships.”
— Richard Robbins, Global Problems and the Culture of Capitalism, (Allyn and Bacon, 1999), p.230 (Emphasis Added)
Talking of the fast food industry and of McDonald’s, here are some interesting statistics from Eric Schossler, author of the New York Times bestseller, Fast Food Nation; The Dark Side of the All-American Meal, (Houghton Mifflin Company, 2001), from p. 4:
- McDonald’s is now responsible for 90 percent of the United State’s new jobs
- It has about 28,000 restaurants world wide, opening around 2,000 new ones each year
- It provides jobs to around 1 million people in America
- It is the nation’s largest purchaser of beef, pork and potatoes, and the second largest purchaser of chicken
- It is the largest owner of retail property in the world
- It earns most of its money not from selling food, but from collecting rent
- It spends more on advertising and marketing than any other brand, replacing Coca Cola as the world’s most famous brand
- It operates more playgrounds than anyone else and is one of America’s largest toy distributor
The demands and influence of the fast food industry on the world’s food supply, its impacts on society and the environment, its interests in global economics, are therefore considerable. Amy Goodman, introducing a radio broadcast, explains:
It’s a public health nightmare: The number of people in this country [the United States] who are obese doubled from the late 1970s to the early 1990s. Over one quarter of adults, and more than 12 percent of children in the US are obese.
The food industry spends around $33 billion a year in advertising and promotion to persuade people to eat more food. A New York man is suing McDonald’s, Burger King, Wendy’s, and KFC, saying that their marketing tactics are responsible for his obesity and two heart attacks.
Companies like Coca-Cola, Procter & Gamble and Slim-Fast sponsor university-based research and nutrition journals. American Dietetic Association fact sheets on food and nutrition are sponsored by Monsanto, NutraSweet and Campbell.
At the World Food Summit in Rome last month [June 2002], the US stood alone among 182 nations in opposing the right to food. The Bush administration pushed for a narrow world-hunger agenda, emphasizing a greater role for the private sector and biotechnology firms.
The food industry spends millions lobbying Congress and regulatory agencies. It pays off. Last month President Bush signed a $190 billion farm bill. Under the 10 year program, taxpayers will pay farmers $4 billion a year to grow more corn. The people who benefit from the production of corn are not the farmers, but the processors, factory farms, snack and soft drink makers, who have switched from using sugar to corn sweeteners.
— Amy Goodman, The Politics of Food, Democracy Now! Radio, July 26, 2002
(We will also discuss a bit later the ramifications of this on resources, capital, labor, and wealth in general.)
Intensive farming and shortcuts cause BSE and other Health Problems
“Factory farming” of animals is also leading to health problems in the animals when they are so closely packed together. Pressures to cut costs etc are resulting in shortcuts being taken. The increase in things like “mad cow disease” and the “foot and mouth” epidemic, largely starting in Britain but also seen in other places around the world (partly due to globalization too) is also a result of taking “short cuts” in agriculture/food production. Eric Schossler, mentioned above is worth quoting at length:
A nationwide study [a ground beef microbiological survey] published in 1996 by the USDA [United States Department of Agriculture] found that … 78.6 percent of the ground beef contained microbes that are spread primarily by fecal material. The medical literature on the causes of food poisoning is full of euphemisms and dry scientific terms: coliform levels, aerobic plate counts, sorbitol, MacConkey agar, and so on. Behind them lies a simple explanation of why eating a hamburger can now make you seriously ill: There is shit in the meat.
Far from their natural habitat, the cattle in feedlots become more prone to all sorts of illnesses. And what they are being fed often contributes to the spread of disease. The rise in grain prices has encouraged the feeding of less expensive materials to cattle, especially substances with a high protein content that accelerate growth. About 75 percent of the cattle in the United States were routinely fed livestock wastes—the rendered remains of dead sheep and dead cattle—until August of 1997. They were also fed millions of dead cats and dead dogs every year, purchased from animal shelters. The FDA [U.S. Food and Drug Administration] banned such practices after evidence from Great Britain suggested that they were responsible for a widespread outbreak of bovine spongiform encephalothapy (BSE), also known as “mad cow disease.” Nevertheless, current FDA regulations allow dead pigs and dead horses to be rendered into cattle feed, along with dead poultry. The regulations not only allow cattle to be fed dead poultry, they allow poultry to be fed dead cattle. Americans who spent more than six months in the United Kingdom during the 1980s are now forbidden to donate blood, in order to prevent the spread of the human variant, Creutzfeldt-Jakob disease [CJD]. But cattle blood is still put into the feed given to American cattle. Steven P. Bjerklie, a former editor of the trade journal Meat & Poultry, is appalled by what goes into cattle feed these days. “Goddamn it, these cattle are ruminants,” Bjerklie says. “They’re designed to eat grass and, maybe, grain. I mean, they have four stomachs for a reason—to eat products that have a high cellulose content. They are not designed to eat other animals.”
The waste products from poultry plants, including the sawdust and old newspapers used as litter, are also being fed to cattle. A study published a few years ago in Preventative Medicine notes that in Arkansas alone, 3 million pounds of chicken manure were fed to cattle in 1994.
— Eric Schossler, Fast Food Nation; The Dark Side of the All-American Meal, (Houghton Mifflin Company, 2001), pp. 197, 202 (Bold Emphasis Added)
Schossler goes on at length with many more examples, in his chapter titled “What’s in the meat.” (One might recall the famous case a few years back when Oprah Winfrey commented in public after hearing some gruesome details that she would not eat a hamburger, and the industry managed to sue her for it!)
Reading the above, one could think more about reduction in meat consumption, or even becoming vegetarian!
Side note on vegetarianism and/or reduction in meat consumption
The issues here raise another perspective on things like vegetarianism, or reducing meat consumption, from practical, social, environmental and economic angles:
- Vegetarianism (or a large reduction in meat consumption) indirectly would help free up land for other uses such as growing food for others to eat as well—or in the case of beef consumption, help to reduce the pressures on natural forests such as the Amazon.
- Vegetarianism (or a reduction of meat consumption etc) in an indirect way, could be a choice for those wishing to play a part in helping combat world hunger, environmental degradation etc.
- Likewise, reducing or eliminating tobacco and alcohol consumption can also be seen as indirectly helping address world hunger and environmental issues.
- This is because as those demands decrease, those lands could be used to grow other things such as food to feed the local people etc.
- Of course, it is more complex than that, as political aspects of land control and its use still need to be addressed. (For example, there is obviously the risk of using that land to meet other demands such as drugs.)
- However, tobacco for example, is very water and nutrient-thirsty, hence less tobacco demand in theory would help stave off some environmental degradation if positive alternatives are appropriately supported, both politically and economically.
- All the support industries to promote, market and sell the consumption of such products, is, paraphrasing J.W. Smith’s book title, “wasted wealth” by what he describes as wasted labor due to wasted capital. (See World’s Wasted Wealth II, Institute for Economic Democracy, 1994.)
- Of course, these alternatives cannot work in isolation. Economic alternatives also need to be addressed for the farmers and others who would lose out, and hints towards the need to address systemic and deep changes at the core, but this could be a starting point for people to research into issues of causes of world hunger, poverty, inequality, of additional anti-tobacco campaign themes and so on!
- This site’s section on the economy and trade issues has more on these concerns.
Some scoff at the notion of being vegetarian or reducing meat consumption thinking it is a sign of weakness or whatever. The point is that the correct proportions are not only good for the environment, but good for one’s health. There are also other political issues that are affected by diet choices, and it should be remembered that excessive meat consumption is not usually just a free choice, but a choice influenced (knowingly or not) by many cultural factors that have been around in some form for decades.
Towards the end of June 2003, McDonald’s acknowledged that the heavy use of growth-stimulating antibiotics by the meat industry threatens human health. It advised its poultry suppliers to phase out the practice or risk losing its business. McDonald’s is America’s largest buyer of meat products. This was detailed by William Greider for example, in The Nation magazine, who also noted that hogs and cattle are probably on notice too. Greider noted that McDonald’s tried to spin this as taking social responsibility and listening to its customers (following the adage of the “customer is always right” and the supposed practice of major brands to listen to their customers). Yet, many campaign groups should probably take most of the credit for this as Greider also details.
Greider also quoted a campaign leader from the Union of Concerned Scientists who said, “It’s definitely not perfect and it’s an unfortunate substitute for law, but people do have the power to change things. In a sense, McDonald’s is playing the role of what would be the USDA inspectors. If there’s going to be a choice, I would definitely rather have the government do it, but right now we don’t have a choice.”
But Greider also noted a contradiction of industrial agriculture, and the external costs associated with it:
- The antibiotics problem is widely understood though not yet candidly addressed by industry scientists or the federal government.
- Their egregious overuse encourages the development of resistant strains of bacteria that then may migrate into the environment at large, including perhaps human bodies.
- The supposed efficiency of corporatized agriculture is riddled with many such contradictions
- the company cuts costs and boosts profits by growing the chickens or hogs faster, often in brutal conditions,
- then somebody else (usually the taxpayers) pays to fight newly created strains of disease.
- Given market competition, each company typically claims it has no choice but to adopt the various practices of so-called efficiency that also produce collateral damage to society, health and the environment.
- Then they hear from their customers—not just scattered objections now and then, but in concerted, coordinated, well-informed waves.
(The note above about companies saying they have no choice but to do what their competition is doing, to avoid losing out, is prevalent in many related industries. For example, in the beginning of August, 2003, the BBC reported on a health warning about certain other foods and drinks, and amongst various interviews, an industry spokeswoman also pointed out that they take these concerns seriously but that they have to be realistic because of the pressures of competition.)
Farm subsidies: creating economic and environmental waste
Enormous farm subsidies seen in some rich nations cause predictable problems, resulting in what some describe as “privatized profits; socialized costs”. For example,
- Market distortions changes price and consumption habits
- Unhealthier foods become cheaper
- Health, environmental and other costs increase, and are borne by the citizenry
- Agribusiness and related industries benefit
And so, the cycle continues. Products from the industries who benefit from this unequal arrangement are far cheaper than they should really be. Take for example the hamburger:
If water used by the meat industry [in the United States] were not subsidized by taxpayers, common hamburger meat would cost $35 a pound. You need 25 gallons of water to produce a pound of wheat—2,500 gallons to generate a pound of meat
— Simone Spearman, Eating More Veggies Can Help Save Energy, San Francisco Chronicle, June 29, 2001. (Emphasis Added) [Previous link is to a reposted version at Commondreams.org]
This truer cost of $35 per pound is only based on accounting for water. If other costs and effects were factored in, the likely cost would surely be staggering.
Industrialized meat production: shortcuts create more health and environmental problems
Schlosser, quoted above on the gruesome details of what cattle are fed, details the impacts that contaminated meat has on people’s healths, the social costs, and so on. He also gives a hint to what could be considered a costly way to deal with this all:
Instead of focusing on the primary causes of meat contamination—the feed being given to cattle, the overcrowding at feedlots, the poor sanitation at slaughterhouses, excessive line speeds, poorly trained workers, the lack of stringent government oversight—the meatpacking industry and the USDA are now advocating an exotic technological solution to the problem of foodborne pathogens. They want to irradiate the nation’s meat.
… The American Medical Association and the World Health Organization have declared that irradiated foods are safe to eat [but introduction has been] impeded, however, by a reluctance among consumers to eat things that have been exposed to radiation. … The Beef Industry Food Safety Council—whose members include the meatpacking and fast food giants—has asked the USDA to change its rules [on having a special radiation label] and make the labeling of irradiated meat completely voluntary. The meatpacking industry is also working hard to get rid of the word 'irradiation,' much preferring the phrase 'cold pasteurization.'
Steven Bjerklie, the former editor of Meat & Poultry .. thinks it will reduce pressure on the meatpacking industry to make fundamental and necessary changes in their production methods, allowing unsanitary practices to continue. “I don’t want to be served irradiated feces along with my meat,” Bjerklie says.
— Eric Schossler, Fast Food Nation; The Dark Side of the All-American Meal, (Houghton Mifflin Company, 2001), pp. 217—218
Hence without addressing some of the root causes of a lot of public health problems, more resources are spent dealing with the impacts of outbreaks of things like E. Coli and other pathogens. Nationwide recalls of meat products can also affect those who sell and distribute, and require use of more resources. Children and adults can suffer terribly, even die from such poisoning, to which no financial cost can be attributable. While radiation may be a good fix, the additional problems of wasteful use of resources, etc cannot be treated.
And it isn’t just beef, but industrial agriculture in general which shows this pattern of externalized costs, as summarized by the following:
The powerful myth that industrial food is cheap and affordable only survives because all of these environmental, health, and social costs are not added to the price of industrial food. When we calculate the real price, it is clear that far from being cheap, our current food production system is imposing staggering monetary burdens on us and future generations.
— The Editors, Fatal Harvest, Myth three: Industrial food is cheap, AlterNet.org, September 5, 2002
The British newspaper, The Guardian also reveals the extent to which companies will exert influence and political power:
The food industry has infiltrated the World Health Organisation, just as the tobacco industry did, and succeeded in exerting “undue influence” over policies intended to safeguard public health by limiting the amount of fat, sugar and salt we consume, according to a confidential report obtained by the Guardian.
The report, by an independent consultant to the WHO, finds that:
- food companies attempted to place scientists favourable to their views on WHO and Food and Agricultural Organisation (FAO) committees
- they financially supported non-governmental organisations which were invited to formal discussions on key issues with the UN agencies
- they financed research and policy groups that supported their views
- they financed individuals who would promote “anti-regulation ideology” to the public, for instance in newspaper articles.
“The easy movement of experts—toxicologists in particular—between private firms, universities, tobacco and food industries and international agencies creates the conditions for conflict of interest,” says the report by Norbert Hirschhorn, a Connecticut-based public health academic who searched archives set up during litigation in the US for references to food companies owned or linked to the tobacco industry.
He finds that there is reasonable suspicion that undue influence was exerted “on specific WHO/FAO food policies dealing with dietary guidelines, pesticide use, additives, trans-fatty acids and sugar.”
— Sarah Boseley, WHO ‘infiltrated by food industry’, The Guardian, January 9, 2003
This does indeed happen in perhaps all industries, whereby those in a position to wield their influence and power will understandably try to do so.
And with fatty foods more generally, the issues involved are numerous, more than just health issues, but matters of politics, economics, and culture, and how our tastes are influenced and shaped over time:
Many issues are bundled in the politics of fat: government responsibility versus individual responsibility; free enterprise versus government regulation; industrial profit versus public health. A fair debate is made more difficult because the media, influenced by the enormous revenue from fast food corporations, typically treat the issue in a derisory fashion: It’s all about greedy lawyers, a sue-happy culture and irresponsible consumers. Yet there is more to the fat issue than is suggested by these pre-digested media reductions….
But food preferences are so personal and so emotionally charged that they are highly resistant to rational arguments about change. Dietary choices are developed from early childhood through cultural, regional, ethnic, familial and commercial influences….
The balance of influences on our dietary choices has changed dramatically over the last two centuries.… The invention of the automobile, the development of superhighways and urbanization helped to spread fast food franchises, supermarkets, and convenience foods. Regional, cultural, ethnic and familial influences on diet faded as all regional and ethnic preferences were homogenized by the universal presence of fast food franchises. Modern children’s food preferences are more powerfully influenced by television advertising than by familial or regional influences. Moreover, modern parents, who were raised on television, supermarket shopping, and convenience foods pass on to their children the food preferences that they developed under these commercial influences. Eating cereal for breakfast, for example, is a manufactured food tradition created by industry and the media….
The opponents of lawsuits against the fast food industry argue that “everyone knows” that McDonalds and Burger King sell high-fat foods and that those who eat these foods do so by their own free choice. Yet, knowledge alone is not enough to combat the power of life-long exposure to the media and to the omnipresence of fast food franchises and convenience foods. Partially hydrogenated oils have been used in American food manufacture since the 1920s—time for several generations of Americans to incorporate trans fats into their everyday diet and to normalize the consumption of hundreds of foods containing trans fats. Precisely because food preferences are formed over time and are deeply ingrained in our lifestyle, it is difficult for people to change their dietary habits, even when it is revealed that some ingredients in these foods are unhealthy or dangerous.
What is really at stake in the politics of fat is the extent to which government should restrict corporate and media influences on the American diet. There is no choice for consumers when every street corner and highway is crowded with fast food franchises and no healthy alternatives are available. There is no possibility of informed consumer decisions, when saturation advertising entirely overwhelms the cautionary messages of doctors and health professionals.
Only the food manufacturers have the resources and the media access to balance their own marketing and distribution power with cautionary labels and informational campaigns. Only economic pressure can force food manufacturers to eliminate their use of trans fats and other dangerous ingredients, especially in foods that are aggressively marketed to children.
— Michael Stephens, The Politics of Fat, Alternet.org, July 8, 2003
Playing on the theme of the hit film, The Matrix, the Meatrix web site includes an animation describing how agribusiness in general, not just for beef, has led to
- Animal cruelty from factory farming
- Antibiotic resistant germs by feeding excessive antibiotics to animals keeping them alive from disease and other effects of cruel conditions animals are forced to live in
- Massive pollution (including runoffs from excrement and other wastes into nearby waters, affecting local communities)
- Destroyed communities who suffer health effects, or, as small farmers, lose out:
Beef and the related industries therefore, provides a vivid example of how our tastes are influenced, as well as giving an indication of the enormous input and “output” costs that are associated with it, while the reasons for those who are so influential in this area are typically in making a profit.
In short then, this is another example of wasted wealth, by wasted capital, wasted labor and wasted resources.
As with sugar, beef related industries and its consumption at high levels has had enormous “external” costs which are usually borne by others, sometimes without realizing. We now turn to yet another example of such enormous costs, but also goes further in that it creates entire economically dependent countries and regions, which means that their poverty or prosperity, or just their own economic destiny, is often largely beyond their control. That example is of the banana industry, which is on the next page.
Notes on stats:
- Lester Brown, Michael Renner, Brian Halweil Vital Signs 2000, (World Watch Institute) p. 34; Frances Lappe Moore, Joseph Collins, Peter Rosset, World Hunger: 12 Myths, (Food First and Grove Press, Second Edition, 1998) pp.8, 180; Richard Robbins Global Problems and the Culture of Capitalism (Allyn and Bacon, 1999), p. 220
- Vital Signs, p.34
- See for example:
- United Nations Food And Agriculture Organization statistics database on live animal numbers, last accessed March 21, 2010. These numbers have been reasonably consistent in the past 2 decades, only very slightly increasing, generally.
- Devinder Sharma also highlights an interesting point that, “Around 1.5 billion marginal farmers in the developing world live in virtual penury” and yet, “cattle in the industrialised world are reared in luxury, with a cow in the developed world receiving subsidies that amount to almost twice the annual income of an average Third World farmer.” For years, many in the Third World have argued that the North heavily subsidizes and protects it agricultural industry while at the same time telling the poor to liberalize, which has resulted in poverty due to pushing down commoditiy prices and due to lack of market access for the poor. (Above link is from “Western cow vs Southern farmer: The absurdity of inequality”, InfoChangeIndia.org, April 2002)
- Also see What Price Beef? by Marguerite Hampton, with a list of many, many stats, including statistics on how much land, water, energy and so on is required to support cattle, and the various effects.
- Robbins, p.220; Vandana Shiva, Stolen Harvest (South End Press, 2000), pp. 70-71.
- Ibid Robbins, p.220