The silent killers are poverty, hunger, easily preventable diseases and illnesses, and other related causes. Despite the scale of this daily/ongoing catastrophe, it rarely manages to achieve, much less sustain, prime-time, headline coverage.
Why is this tragedy not in the headlines?
Back in 2000, UNICEF’s Progress of Nations report for that year tried to put these numbers into some perspective:
Unfortunately, it seems that the world still does not notice. It might be reasonable to expect that death and tragedy on this scale should be prime time headlines news. Yet, these issues only surface when there are global meetings or concerts (such as the various G8 summits, the Make Poverty History campaign in 2005, etc).
Furthermore, year after year, we witness that when those campaigns end and the meetings conclude, so does the mainstream media coverage.
It feels as though even when there is some media attention, the ones who suffer are not the ones that compel the mainstream to report, but instead it is the movement of the celebrities and leaders of the wealthy countries that makes this issue newsworthy.
Even rarer in the mainstream media is any thought that wealthy countries may be part of the problem too. The effects of international policies such as structural adjustments4, the current form of globalization5, and the 6 on these processes is rarely looked at.
Instead, promises and pledges from the wealthy, powerful countries, and the corruption of the poorer ones — who receive apparently abundant goodwill — make the headlines; the repeated broken promises, the low quality and quantity of aid7, and conditions with unfair strings attached do not.
Accountability of the recipient countries is often mentioned when these issues touch the mainstream. Accountability of the roles that international institutions such as the World Bank and IMF, and their funders (the wealthy/powerful countries), rarely does. The risk is that citizens of these countries get a false sense of hope creating the misleading impression that appropriate action is taken in their names.
It may be harsh to say the mainstream media is one of the many causes of poverty, as such, but the point here is that their influence is enormous. Silence, as well as noise, can both have an effect.
When this page was initially written, the BBC’s top story on prime time television was about a British child kidnapped in Portugal. This is definitely a tragic story that needs reporting, but why, for the BBC and other British media outlets that pride themselves in outstanding international media coverage, is the plight of millions of children not daily headlines?
Another recent tragedy that sustained days of headline and prime time media coverage was the Virginia Tech massacre’s in the US. When media critics at Media Lens asked for the BBC’s rationale for such sustained coverage compared to more people dying each day in Iraq and receiving just a few minutes in comparison, the BBC responded that it happens every day in Iraq. See Putting Virginia Tech in Perspective8 for the follow up from Media Lens.
Some people fear there will be fatigue at hearing those depressing stories all the time, or the advertisers will pressure the media companies to put a bit more entertainment or good news on so that buying moods are not affected.
And does it have to be just bad news? Despite the tragedy, there is some measure of progress, which, perhaps with further public attention, could spur on more efforts in these areas and highlight important related issues.
However, news of tragedies in Iraq are also depressing, but nevertheless do received regular headline coverage.
Also there is worry that the lack of sensationalism attached to reporting the same news story each day will result in lower television viewing ratings and this may have various consequences—especially where advertising is concerned.
Finally there is the question of whether people want to hear about such depressing news stories. After all the media feels it is delivering what its viewers would like. However, it is difficult for people to know what they do or do not want to see, if they are never given the options of the alternatives. If the magnitude of this suffering is hardly reported in a sustained manner, how can viewers judge whether they wish to watch it or not?